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Why You Might Want to Start an SMS Marketing Campaign

Why You Might Want to Start an SMS Marketing Campaign

For a business to be successful, it needs to have a big audience. It needs to know how to reach out. That’s why marketing is such an important factor to establish for your plan to get to the top. And one way to do that is through SMS marketing.

What is SMS Marketing?

Short message service (SMS) marketing is a technique of using text messages to send advertising materials for marketing objectives. It’s a great way to spread out time-sensitive proposals, alerts, and updates.

This permission-based service is known for its affordable SMS marketing pricing. More importantly, it’s proven and tested to be an effective tool for advertising to prospects, current customers, and VIPs.

How Does It Work?

In general, the purpose of SMS marketing is to establish a customer database in order to boost consumer loyalty. How it works is pretty straightforward.

Customers, prospects, and VIPs opt up to receive updates, special offers, and crucial information from your marketing campaign.

Once they enter, they will receive a shortcode and keyword. These shortcodes are usually 5-6 digits long and can be assigned to a single sender or shared among several.

It’s an inbound marketing approach that allows you to target users who have already shown interest in what you have in store for them.

Is It Effective?

The quick answer is YES. Why? Well, there are multiple reasons.

When compared to email, SMS has a much higher engagement rate, with 90% of SMS messages being read within 3 minutes of receipt. As a result, SMS is extremely useful for sending crucial information with a high rate of success.

It’s a lot better method for communicating information if your company is seeking to operate in regions where data is expensive, and WiFi is not widely available.

For a reasonable SMS marketing pricing, you actually get a lot in return. However, for the process to flow smoothly, you need to be mindful of several practices.

The most important thing to remember is get permission first. Make sure your contacts have opted into your campaign before you send them messages. This is required in most countries, but even if it’s not, messaging without permission will most likely fail to do the job.

When sending messages, do it properly. Contact them at the right time. Don’t go texting people in the middle of the night about a special event. Also, always include your company name in your messages because many countries prohibit the alteration of sender information.